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Should You Gate Your Event Agenda or Give It Away?
Gating your agenda is one of the most common moves in B2B event strategy. According to today’s guest, it is also click bait. Laura Davidson has run mo...
Can You Vibe Code Your Way to Real Event Technology?
The honest answer is no. And the person telling you that actually built it. Huong Nguyen spent 13 years running a multi-million dollar events agency b...
Should Your Event Team Report to Demand Gen Instead of Marketing?
Most event teams are filed under marketing and measured on attendance. That's not a strategy problem. That's a reporting structure problem — and it's ...
Which 4 Numbers Do Executives Actually Want From Your Event?
Six hundred registrations is not an answer. The first thing a CRO wants to know is which logos are in the room, and most event leaders cannot answer t...
The Event ROI Question Every CRO Asks and Nobody Preps For
Most event teams are not badly run. They are badly wired. Three teams doing the same job in three different directions, and the event ROI conversation...
Event Creator Programs: Are You Paying for Reach, Content, or Influence?
Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in retu...
The Event Content Lifecycle Nobody Teaches You
Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year a...
Wi-Fi Disaster That Broke The Event Strategy
Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for ...
Is Everything You Know About Gen Z at Events Wrong?
The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to C...
Trust is Broken. Cvent bet a billion it isn’t
Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it th...
When Events Become a GTM Motion, Not Just Marketing
Most event teams report to marketing. But Aleksandra Panyukhina has spent twelve years building events as a go-to-market motion — and in this Aftersho...
How to Turn Event Data Into Buying Signals
Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. In this episode, Aleksandra Panyukhina — Experi...
How to Innovate Without Inventing
Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftersho...
5 Event Strategy Problems Nobody's Naming
The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on ...
AFTER SHOW: How to Measure Event ROI Without Faking It
Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-...
What Actually Drives Pipeline at B2B Events
Your event had 2,000 attendees, a standing ovation, and an open bar. Cool. But did it drive pipeline? The Event Critic has thoughts. Most B2B event re...
After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the m...
Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what th...
AFTER SHOW: The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then St...
When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gatherin...
How Many Times Can You Say "Event" in One Year of Podcasting? (Yes.)
We celebrated year one of Event About It by counting every single time we said the word "event." The number is absurd. The show is Event About It. Che...
Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick
You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. I...
You Matter. Events Matter. 🎤 | Event About It 1-Year Anniversary Special
We're continuing the celebration of one year of the Event About It podcast. 🎂 To mark it, we went back to our past guests with one question: what is ...
What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Litera...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you ...
1 Year Anniversary Bonus Episode
Most entrepreneurs and creators hesitate to start before they feel fully ready — but what if that’s the biggest mistake? Megan Martin’s one-year anniv...
The Real Reason Your Event Content Never Gets Used
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then.....
22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leade...