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EVENT.ABOUT.IT
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After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the m...
Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what th...
AFTER SHOW: The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then St...
When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gatherin...
How Many Times Can You Say "Event" in One Year of Podcasting? (Yes.)
We celebrated year one of Event About It by counting every single time we said the word "event." The number is absurd. The show is Event About It. Che...
Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick
You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. I...
You Matter. Events Matter. 🎤 | Event About It 1-Year Anniversary Special
We're continuing the celebration of one year of the Event About It podcast. 🎂 To mark it, we went back to our past guests with one question: what is ...
What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Litera...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you ...
1 Year Anniversary Bonus Episode
Most entrepreneurs and creators hesitate to start before they feel fully ready — but what if that’s the biggest mistake? Megan Martin’s one-year anniv...
The Real Reason Your Event Content Never Gets Used
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then.....
22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leade...
22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall
Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It, host Megan Martin, CMP sits down wit...
21 AFTER SHOW The Hidden Reason Trade Shows Underperform for B2B Teams with Martin Fretwell
Trade shows aren’t failing. Trade show strategy is. In this Event About It After Show, Megan Martin and Martin Fretwell go deeper — specifically into ...
21 The Event Strategy Mistake Most B2B Teams Keep Repeating with Martin Fretwell
Most B2B companies are running events like one-night stands. They show up. They spend the budget. They tear down the booth. And then… they start from ...
20 AFTER SHOW What Skills Gap Exists Between Events and Marketing? with Kati Quigley
Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show, host Megan Martin and the legendary Kati Quigley keep the mics h...
20 Why Going Wide Beats Climbing the Career Ladder w/ Kati Quigley
Some people climb ladders and some people build rooms. Ultimately, real growth isn't about rungs—it's about range. This week on Event About It, host M...
AFTER SHOW: Why Loving Your Job Can Still Leave You Questioning Everything
Have you built an identity around work you genuinely love — and still find yourself questioning "what’s next?" This week on the Dynamic Dialogue After...
19 The Truth About Event Revenue No One Puts In The Brochure with Carly Heideger #eventprofs
Is your event contingency plan a real strategy or just a dusty file? This week on Event About It, host Megan Martin sits down with the ultimate "Trade...
18 Overwhelmed by Event Trends? How to Decide What Actually Drives ROI
AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals. If you’re an event professional or e...
17 How Do You Recover From Burnout in the Events Industry? w/Morgan Prewitt
When you go from coordinating guest speakers with the secret service to a sabbatical on a farm, there's a LOT to unpack. This Dynamic Dialogue After S...
17 Is Five Hours Enough to Save A Show? w/Morgan Prewitt
When your speakers go rogue and the weather tries to destroy your show, you need proof that even the best planners survive pure chaos with style. Host...
16 AFTER SHOW Is Your Event Content Helping Attendees or Overwhelming Them? w/ Dr. Kristin Malek
Ever feel like your event is perfectly planned but something still isn’t landing with your attendees? This Dynamic Dialogue After Show goes deeper int...
16 What If Your Event Was Designed For the Brain, Not the Budget? with Dr. Kristin Malek
Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is ...
15 AFTER SHOW - Do You Really Need a CMP to Level Up in the Events Industry? with Jessie Smith
If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan...
15 What Happens When the Sprinklers Crash the Party? with Jessie Smith
If you’ve ever had an event day spiral into chaos and somehow still pulled off magic, this one’s for you. Host Megan Martin sits down with Jessie Smit...
14 AFTER SHOW Is Your Event Too Safe to Succeed? with Marc Ghafoori
If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode. This week on the Ev...
14 Can you Survive an Event Move-Out When The Only Elevator Breaks? with Marc Ghafoori
If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creat...