How to Turn Event Data Into Buying Signals
July 10, 202600:27:14

How to Turn Event Data Into Buying Signals

Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. In this episode, Aleksandra Panyukhina — Experience Marketing Director at Pixelz and one of the sharpest event-led growth minds in B2B — plays Signal or Noise to break down exactly what event attendee behavior actually tells your sales team, and what's just noise.

Plus: her vent about the targeting mistakes still embarrassing the event industry in 2026, and two event stories that came dangerously close to not happening.

WHAT YOU'LL LEARN:
• What makes an attendee behavior a real buying signal vs. just data
• Why a cold prospect who stays all day at your event is a major re-engagement signal
• What it means when a customer's CFO shows up to your event unannounced
• The targeting mistake that's still making event outreach look amateur
• Why "thanks for stopping by" emails damage your brand

Follow Aleksandra on LinkedIn: https://www.linkedin.com/in/apanyukhina/
Follow Megan on LinkedIn: https://www.linkedin.com/in/meganmartincmp/

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