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After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episo...
Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what they actually thought. They'll just decide whether t...
AFTER SHOW: The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and ...
When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on n...
How Many Times Can You Say "Event" in One Year of Podcasting? (Yes.)
We celebrated year one of Event About It by counting every single time we said the word "event." The number is absurd. The show is Event About It. Checks out. Subscribe for weekly conversations on eve...
Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick
You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In this Dynamic Dialogue After Show, Megan Martin a...
You Matter. Events Matter. 🎤 | Event About It 1-Year Anniversary Special
We're continuing the celebration of one year of the Event About It podcast. 🎂 To mark it, we went back to our past guests with one question: what is one thing you want every event professional to hea...
What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with you...
1 Year Anniversary Bonus Episode
Most entrepreneurs and creators hesitate to start before they feel fully ready — but what if that’s the biggest mistake? Megan Martin’s one-year anniversary episode reveals why showing up imperfectly ...