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When Events Become a GTM Motion, Not Just Marketing
Most event teams report to marketing. But Aleksandra Panyukhina has spent twelve years building events as a go-to-market motion — and in this Aftershow, she breaks down exactly how that works. We go d...
How to Turn Event Data Into Buying Signals
Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. In this episode, Aleksandra Panyukhina — Experience Marketing Director at Pixelz and one of the s...
How to Innovate Without Inventing
Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event market...
5 Event Strategy Problems Nobody's Naming
The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author ...
AFTER SHOW: How to Measure Event ROI Without Faking It
Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later sh...
What Actually Drives Pipeline at B2B Events
Your event had 2,000 attendees, a standing ovation, and an open bar. Cool. But did it drive pipeline? The Event Critic has thoughts. Most B2B event recap decks look the same: great attendance, strong ...
After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episo...
Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what they actually thought. They'll just decide whether t...
AFTER SHOW: The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and ...
When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on n...