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Event Creator Programs: Are You Paying for Reach, Content, or Influence?
Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" ...
The Event Content Lifecycle Nobody Teaches You
Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get int...
Wi-Fi Disaster That Broke The Event Strategy
Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit was...
Is Everything You Know About Gen Z at Events Wrong?
The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conf...
Trust is Broken. Cvent bet a billion it isn’t
Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it the presence premium: in a world where AI can fake a...
When Events Become a GTM Motion, Not Just Marketing
Most event teams report to marketing. But Aleksandra Panyukhina has spent twelve years building events as a go-to-market motion — and in this Aftershow, she breaks down exactly how that works. We go d...
How to Turn Event Data Into Buying Signals
Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. In this episode, Aleksandra Panyukhina — Experience Marketing Director at Pixelz and one of the s...
How to Innovate Without Inventing
Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event market...
5 Event Strategy Problems Nobody's Naming
The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author ...
AFTER SHOW: How to Measure Event ROI Without Faking It
Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later sh...