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Is Zero-Click Search the End of Event SEO?
68% of US Google searches now end without a single click, which means event SEO as you learned it is quietly breaking. If your discovery plan still depends on getting somebody onto your website, that ...
Should You Gate Your Event Agenda or Give It Away?
Gating your agenda is one of the most common moves in B2B event strategy. According to today’s guest, it is also click bait. Laura Davidson has run more than 2,000 event campaigns a year across more t...
Can You Vibe Code Your Way to Real Event Technology?
The honest answer is no. And the person telling you that actually built it. Huong Nguyen spent 13 years running a multi-million dollar events agency before she started building Aletheia, an AI platfor...
Should Your Event Team Report to Demand Gen Instead of Marketing?
Most event teams are filed under marketing and measured on attendance. That's not a strategy problem. That's a reporting structure problem — and it's costing you pipeline. Huong Nguyen has produced en...
Which 4 Numbers Do Executives Actually Want From Your Event?
Six hundred registrations is not an answer. The first thing a CRO wants to know is which logos are in the room, and most event leaders cannot answer that without asking for time to go look. This is no...
The Event ROI Question Every CRO Asks and Nobody Preps For
Most event teams are not badly run. They are badly wired. Three teams doing the same job in three different directions, and the event ROI conversation never actually happens because nobody owns it. Th...
Event Creator Programs: Are You Paying for Reach, Content, or Influence?
Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" ...
The Event Content Lifecycle Nobody Teaches You
Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get int...
Wi-Fi Disaster That Broke The Event Strategy
Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit was...
Is Everything You Know About Gen Z at Events Wrong?
The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conf...