Megan Martin spent Cvent Connect 2026 in Nashville as one of only ten creators hand-picked for Cvent's first-ever hosted creator program, the first of its kind in the events industry. In this solo, no-guest edition of Event About It, she breaks down five takeaways almost nobody else is reporting on, and holds Cvent's own numbers up to the same scrutiny she'd apply to any client's data.
What you'll learn:
Why Cvent's "trust recession" stats (85% say AI content is harder to trust, 81% say in-person events raise audience trust) are worth reading twice, and the one question every marketer should ask before quoting vendor-commissioned event ROI data in a budget meeting.
What the new Cvent Center for Event Insights signals about the future of first-party data and event attribution, and why Megan thinks it could become the most cited research source in the industry within two years.
Why the ON24 and Goldcast acquisitions aren't a contradiction to Cvent's in-person pivot. They're the bridge between event technology and martech.
What it means that Cvent IQ runs on MCP, the same protocol connecting AI agents like Claude and ChatGPT to outside tools, and why that could reshape event technology before anyone has a clean use case for it.
The real lesson from Cvent's inaugural creator program, plus two chaotic behind-the-scenes stories from the show floor and one deeply humbling DoorDash run-in with Cvent's entire C-suite.
Watch the real-time Field Notes recaps, recorded on-site in Nashville:
https://www.youtube.com/watch?v=rZUgwx4w3vA
https://www.youtube.com/watch?v=Rc4g-k9G8Bk
About Your Host
Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers.
Connect with Megan and M Squared Dynamics:
Podcast: EventAboutItPodcast.com
Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup
Consulting and strategy: msquareddynamics.com
LinkedIn: https://www.linkedin.com/in/meganmartincmp/
Instagram: @m2dynamics and @eventaboutit
TikTok: @eventaboutit
Subscribe to Event About It so you don't miss the two follow-ups coming next: the full story behind Cvent's creator program straight from Dara, the person who built it from scratch, and a first-timer's honest take on Cvent Connect from Megan's Gen Z assistant, at her very first industry conference.
Send this one to the marketer who's about to walk into a budget meeting with a vendor's stat and no idea who paid for the research behind it.
Keep laughing, keep growing, and keep eventing about it.