Event About It Podcast
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You Matter. Events Matter. 🎤 | Event About It 1-Year Anniversary Special
We're continuing the celebration of one year of the Event About It podcast. 🎂 To mark it, we went back to our past guests with one question: what is one thing you want every event professional to hear right now? The answer was unanimous. You matter. Events matter. The work counts. This one is for e...
What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mi...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content — by name, by title, and by intent signal? In this Event About It Dynamic Dialog...
1 Year Anniversary Bonus Episode
Most entrepreneurs and creators hesitate to start before they feel fully ready — but what if that’s the biggest mistake? Megan Martin’s one-year anniversary episode reveals why showing up imperfectly can be your most powerful http://move.In this candid reflection, Megan shares the unexpected lessons...
The Real Reason Your Event Content Never Gets Used
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then... it all just fades. In this episode of Event About It, host Megan Martin sits down with Florentin Ngabitsinze, co-founder of Uchop, to unpack one of ...
22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth. Th...
22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall
Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It, host Megan Martin, CMP sits down with Devin Bramhall, a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or d...
21 AFTER SHOW The Hidden Reason Trade Shows Underperform for B2B Teams with Martin Fretwell
Trade shows aren’t failing. Trade show strategy is. In this Event About It After Show, Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows, booths, budgets, and why so many teams walk away feeling busy… but disappointed. This is the conversation that usually h...
21 The Event Strategy Mistake Most B2B Teams Keep Repeating with Martin Fretwell
Most B2B companies are running events like one-night stands. They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again. In this episode of Event About It, Megan Martin sits down with Martin Fretwell, founder of Event Driven Growth, to unpack the ...
20 AFTER SHOW What Skills Gap Exists Between Events and Marketing? with Kati Quigley
Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show, host Megan Martin and the legendary Kati Quigley keep the mics hot after the meeting ends to discuss the "quiet power" required to lead in a very loud industry. This is the podcast for event led growth & strategy f...