Event About It Podcast

Most event teams are not badly run. They are badly wired. Three teams doing the same job in three different directions, and the event ROI conversation never actually happens because nobody owns it. This episode runs a live diagnostic on that wiring. Ten real decisions event teams make every week, so...

Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" on it, and almost nobody in the room agreed on what that word actually means, or what they're paying...

Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get into the parts of event content strategy that don't make it into most conversations: how sponsored sess...

Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit wasn't the venue's internet at all, it was a stranger walking the floor with a pocket microwave sucking...

The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conference — and her first major conference of any kind — then sat her down and read out thirteen publis...

Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can't. Megan Martin spent Cvent Conne...

Most event teams report to marketing. But Aleksandra Panyukhina has spent twelve years building events as a go-to-market motion — and in this Aftershow, she breaks down exactly how that works. We go deep on event portfolio strategy, the zone of genius framework for event marketers, how FLOW at Pixel...

Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. In this episode, Aleksandra Panyukhina — Experience Marketing Director at Pixelz and one of the sharpest event-led growth minds in B2B — plays Signal or Noise to break down exactly what event atten...

Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders, and growth teams chasing the next big idea. In this deeper-than-the-main convers...

The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event ...