Event About It Podcast

Your event had 2,000 attendees, a standing ovation, and an open bar. Cool. But did it drive pipeline? The Event Critic has thoughts. Most B2B event recap decks look the same: great attendance, strong NPS, everybody had fun. What they rarely say is whether any of it moved the business forward. In thi...

Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episodes we've done. Christine Martin is back, and we go deep on the things that didn't fit in the main e...

Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what they actually thought. They'll just decide whether they're coming back. Today I brought one of them into the studio. Christine Martin has attended, spok...

It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and walked, without explanation, to a room where the Chief of Police of Atlanta was waiting. Two miles a...

Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant and Michael Strahan? Because sometimes the data is right and your audience is t...

We celebrated year one of Event About It by counting every single time we said the word "event." The number is absurd. The show is Event About It. Checks out. Subscribe for weekly conversations on event-led growth, event strategy, and what actually drives pipeline from events. New episodes every Fri...

You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In this Dynamic Dialogue After Show, Megan Martin and media strategist Beth Nydick pull back the curtain on the unspoken agreement between event organi...

We're continuing the celebration of one year of the Event About It podcast. 🎂 To mark it, we went back to our past guests with one question: what is one thing you want every event professional to hear right now? The answer was unanimous. You matter. Events matter. The work counts. This one is for e...

What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mi...

The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content — by name, by title, and by intent signal? In this Event About It Dynamic Dialog...