Huong Nguyen has produced enterprise tech events for 13 years: NASA to ServiceNow to co-founding Zoomtopia. She knows what events look like when they're treated as a logistics function, and she knows what they look like when they're wired into demand gen. The difference is not effort. It's where the team sits and what they're held accountable for.
Plus: the vent nobody in the industry talks about out loud — what happens to your F&B and room block when your client has surprise layoffs and the hotel won't budge. And yes, she's the one who moved an entire conference to a parking lot overnight after the pipes burst mid-keynote.
In this one:
Why demand gen — not marketing — is the right home for your event team, and the one game answer that makes the case in under 10 seconds
How to negotiate hotel contracts that protect you when your client's headcount gets cut without warning (the clause most planners skip until the F&B bill lands)
The event insurance line item most planners overlook until it's too late — and the AV equipment bill that proves it
Why designing for emotion first and logistics second isn't a soft strategy. It's the pipeline strategy B2B event teams are still missing.
If your event team is still reporting into a marketing org that measures success in badge scans, this is the conversation to send up the chain. Subscribe so the Aftershow lands in your feed the second it drops — that's where Huong gets into what it actually cost to build Aletheia and what every planner thinking about vibe coding their own event tech needs to hear first.
Send this to the event leader who's still trying to prove ROI in a marketing meeting instead of a demand gen one.
About Huong Nguyen
Huong Nguyen is the 2x CEO and founder of Shiloh Events — 13 years producing large-scale enterprise tech events for Zoom, Microsoft, Samsung, LG, Uber, and Google — and Aletheia, an AI-powered intelligence platform for event operations. She co-founded Zoomtopia, produced events for NASA, and grew Shiloh from zero to multi-million dollar revenue in three years. She named her company Shiloh, Hebrew for peace. She is now building the technology to deliver it.
Connect with Huong:
LinkedIn: https://www.linkedin.com/in/mshuongnguyen/
Aletheia: https://aletheia.events/
Shiloh Events: https://shiloh-events.com/
About Your Host
Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers.
Connect with Megan and M Squared Dynamics:
Podcast: EventAboutItPodcast.com
Newsletter (Step and Repeat): https://msquareddynamics.com/stepandrepeatsignup
Consulting and strategy: https://msquareddynamics.com
LinkedIn: https://www.linkedin.com/in/meganmartincmp/
Instagram: @m2dynamics and @eventaboutit
TikTok: @eventaboutit
Subscribe to Event About It so the Aftershow lands in your feed the second it drops. Next week Huong and Megan get into what it actually costs to build event tech from scratch — and why vibe coding isn't the shortcut planners think it is.
Send this to the event leader who's still trying to prove ROI in a marketing meeting instead of a demand gen one.