Event About It

Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" on it, and almost nobody in the room agreed on what that word actually means, or what they...

Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get into the parts of event content strategy that don't make it into most conversations: how sponsored ...

Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit wasn't the venue's internet at all, it was a stranger walking the floor with a pocket microwave...

The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conference — and her first major conference of any kind — then sat her down and read out thirteen publis...

Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can't. Megan Martin spent Cve...

Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run events is not a small gap. This is the Aftershow...

Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. Aleksandra Panyukhina has spent twelve years figuring out how to close that gap — and today, she's putting it to the test. Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, ...

Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders, and growth teams chasing the next big idea. In this deeper-than-the-...

The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event ...

Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later she quit ZoomInfo, flew first class to the south of France with no plan, and came back ready t...