EventAboutIt

Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run events is not a small gap. This is the Aftershow...

Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. Aleksandra Panyukhina has spent twelve years figuring out how to close that gap — and today, she's putting it to the test. Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, ...

Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders, and growth teams chasing the next big idea. In this deeper-than-the-...

The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event ...

Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later she quit ZoomInfo, flew first class to the south of France with no plan, and came back ready t...

Your event had 2,000 attendees, a standing ovation, and an open bar. Cool. But did it drive pipeline? The Event Critic has thoughts. Most B2B event recap decks look the same: great attendance, strong NPS, everybody had fun. What they rarely say is whether any of it moved the business forward. In thi...

Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episodes we've done. Christine Martin is back, and we go deep on the things that didn't fit in th...

Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what they actually thought. They'll just decide whether they're coming back. Today I brought one of them into the studio. Christine Martin has attend...

It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and walked, without explanation, to a room where the Chief of Police of Atlanta was waiting. Two miles a...

Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant and Michael Strahan? Because sometimes the data is right and your audience is t...