Event About It

68% of US Google searches now end without a single click, which means event SEO as you learned it is quietly breaking. If your discovery plan still depends on getting somebody onto your website, that is a problem nobody has budgeted for. Laura Davidson ran a search agency for a decade and she is blu...

Gating your agenda is one of the most common moves in B2B event strategy. According to today’s guest, it is also click bait. Laura Davidson has run more than 2,000 event campaigns a year across more than 40 countries, which means she has watched this exact decision play out at a scale almost nobody ...

The honest answer is no. And the person telling you that actually built it. Huong Nguyen spent 13 years running a multi-million dollar events agency before she started building Aletheia, an AI platform for event operations. She tried the vibe coding route first. She knows exactly where it breaks, wh...

Most event teams are filed under marketing and measured on attendance. That's not a strategy problem. That's a reporting structure problem — and it's costing you pipeline. Huong Nguyen has produced enterprise tech events for 13 years: NASA to ServiceNow to co-founding Zoomtopia. She know...

Six hundred registrations is not an answer. The first thing a CRO wants to know is which logos are in the room, and most event leaders cannot answer that without asking for time to go look. This is not a recap of the main episode. This is the meeting that rewrote our guest's entire career, told ...

Most event teams are not badly run. They are badly wired. Three teams doing the same job in three different directions, and the event ROI conversation never actually happens because nobody owns it. This episode runs a live diagnostic on that wiring. Ten real decisions event teams make every week, so...

Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" on it, and almost nobody in the room agreed on what that word actually means, or what they...

Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get into the parts of event content strategy that don't make it into most conversations: how sponsored ...

Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit wasn't the venue's internet at all, it was a stranger walking the floor with a pocket microwave...

The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conference — and her first major conference of any kind — then sat her down and read out thirteen publis...