EventAboutIt
EventAboutIt: Where event strategies meet wild stories, tune in to the chaos and the growth!
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The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and walked, without explanation, to a room where the Chief of Police of Atlanta was waiting. Two miles a...
When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant and Michael Strahan? Because sometimes the data is right and your audience is t...
Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick
You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In this Dynamic Dialogue After Show, Megan Martin and media strategist Beth Nydick pull back the curtain on the unspoken agreement between event organi...
What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mi...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content — by name, by title, and by intent signal? In this Event About It Dynamic Dialog...
The Real Reason Your Event Content Never Gets Used
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then... it all just fades. In this episode of Event About It , host Megan Martin sits down with Florentin Ngabitsinze , co-founder of Uchop , to unpack one ...
22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth. Th...
22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall
Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It , host Megan Martin, CMP sits down with Devin Bramhall , a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or...
21 AFTER SHOW The Hidden Reason Trade Shows Underperform for B2B Teams with Martin Fretwell
Trade shows aren’t failing. Trade show strategy is. In this Event About It After Show , Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows , booths, budgets, and why so many teams walk away feeling busy… but disappointed. This is the conversation that usually...
21 The Event Strategy Mistake Most B2B Teams Keep Repeating with Martin Fretwell
Most B2B companies are running events like one-night stands. They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again. In this episode of Event About It , Megan Martin sits down with Martin Fretwell , founder of Event Driven Growth , to unpack t...