EventAboutIt
EventAboutIt: Where event strategies meet wild stories, tune in to the chaos and the growth!
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What No One Tells Speakers About Surviving the Stage with Beth Nydick
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mi...
The Missing Link Between Event Content and Sponsor Renewals
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content — by name, by title, and by intent signal? In this Event About It Dynamic Dialog...
The Real Reason Your Event Content Never Gets Used
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then... it all just fades. In this episode of Event About It , host Megan Martin sits down with Florentin Ngabitsinze , co-founder of Uchop , to unpack one ...
22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth. Th...
22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall
Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It , host Megan Martin, CMP sits down with Devin Bramhall , a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or...
21 AFTER SHOW The Hidden Reason Trade Shows Underperform for B2B Teams with Martin Fretwell
Trade shows aren’t failing. Trade show strategy is. In this Event About It After Show , Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows , booths, budgets, and why so many teams walk away feeling busy… but disappointed. This is the conversation that usually...
21 The Event Strategy Mistake Most B2B Teams Keep Repeating with Martin Fretwell
Most B2B companies are running events like one-night stands. They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again. In this episode of Event About It , Megan Martin sits down with Martin Fretwell , founder of Event Driven Growth , to unpack t...
20 AFTER SHOW What Skills Gap Exists Between Events and Marketing? w/ Kati Quigley
Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show , host Megan Martin and the legendary Kati Quigley keep the mics hot after the meeting ends to discuss the "quiet power" required to lead in a very loud industry. This is the podcast for event led growth &...
20 Why Going Wide Beats Climbing the Career Ladder w/ Kati Quigley
Some people climb ladders and some people build rooms. Ultimately, real growth isn't about rungs—it's about range. This week on Event About It , host Megan Martin sits down with the powerhouse who didn't just climb the corporate ladder, she expanded the building: Kati Quigley. This is th...
19 AFTER SHOW Why Loving Your Job Can Still Leave You Questioning Everything
Have you built an identity around work you genuinely love — and still find yourself questioning "what’s next?" This week on the Dynamic Dialogue After Show , host Megan Martin and the ultimate “Trade Show Girly,” Carly Heideger, keep the mics hot after the show floor goes dark to spill the tea on th...