Our guest, Jay Schwedelson, has tested over 15 million subject lines, runs the world’s largest email marketing conference, and isn’t afraid to drag bad email habits into the light. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, he’s one of the most trusted voices in the email game.
From why emojis do work (just stop calling them emojis) to the hidden signals hurting your deliverability, this is the ultimate checklist for event pros who want to stop sending boring emails and start sending strategic ones.
Hosted by Megan Martin, this conversation cuts through the fluff and serves up real tactics that work in the inbox right now.
🔥 What You’ll Learn in This Episode:
Why subject lines like “Register Now” are tanking your click-throughs—and what to say instead
The surprisingly simple subject line formatting change that’s outperforming title case
When to send your emails during the week to actually get opened (hint: avoid the top of the hour)
Why personalization should go beyond first names—and what data to use instead
The email traps marketers fall into when they try to “check the box” instead of delivering real value
👉 Want to hear more from Jay? Tune into the “After Show” HERE www.eventaboutitpodcast.com
Connect with Jay Schwedelson
https://jayschwedelson.com/
Guru Conference
https://guruconference.com/
Connect with Megan Martin
https://msquareddynamics.com/
The Outliers by Malcom Gladwell is the book mentioned.
https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930
Enjoyed the episode?
We want to hear from you and your vent of the week!
Head over to eventaboutitpodcast.com to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.
While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:
The Event About It After Show's dynamic dialogue with Anca where we demystify AI, Biohacking, and business growth.
Behind-the-scenes insights and extended conversations with episode guests.
Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.
Subscribe, leave a review, and share this episode with your fellow event enthusiasts.
Until next time—keep growing, keep laughing, and keep Eventing About It!
Related Videos
07 AFTER SHOW Should You Always Take the High Road? or Take the Mic? with Sarah Soliman
The heels are off (or are they?), and we’re getting into the real talk. In this Dynamic Dialogue After Show, Megan Martin and her guest Sarah Soliman go beyond the stage and the sizzle reels to talk about what happens when the work gets personal. ✨ What You’ll Learn: How to walk away from toxic prof...
07 Is the Event World Too Afraid to Actually Innovate? with Sarah Soliman
If your event awards show feels like a low budget Oscars and your panel session is just three people nodding at each other in agreement, it’s time to tune into this episode. This week on Event About It, Megan Martin sits down with Sarah Soliman, powerhouse content creator and Founder of Soliman Prod...
06 AFTER SHOW Culture Over Profit, Always with Julie Mullins
You can’t buy authenticity and Julie Mullins is here to prove it. In this After Show, Megan and Julie dive into the sharp contrast between high-volume, group-heavy destinations like Chicago and small, leisure-first towns like Whitefish, Montana. They unpack how to preserve identity while growing eve...