This is the podcast for event led growth & strategy for sales, marketing, and event professionals.
Carly breaks down the “Land Deck” lifestyle—the realization that being an event pro is essentially being a “yachtie” on Below Deck, just replace the ocean with a concrete convention center.
We’re diving into the reality of event marketing at the senior level, including Carly’s secret weapon for professional development: a Goodreads goal of 30 books a year.
They discuss navigating Imposter Syndrome, career transitions, leading revenue teams, and knowing when to prioritize "logos over ego" to fund the mission.
Key Takeaways:
The "Land Deck" Life: Why the event industry is basically Below Deck on land and how to survive the "charter season" of major trade shows.
The 30-Book Blueprint: How reading business memoirs and hospitality manifestos fuels a more creative event strategy.
The Imposter Syndrome Trap: Real talk on the "Post-it" mantras and mindset shifts required to lead multi-million dollar revenue teams when you feel like a "fraud."
Logos vs. Ego: A candid look at event led growth and why sometimes you have to discount the sponsorship to pay for the "big ideas."
The Career "What's Next": How to navigate the senior-level plateau when you aren't unhappy, but you're ready for the next iteration of your professional journey.
About the Guest:
Carly Heideger is a veteran senior revenue leader and the self-proclaimed "Trade Show Girly" who has spent her career managing the high-pressure intersection of multi-million dollar sponsorship sales and complex event operations.
Have a Vent of the Week?
Head to www.eventaboutitpodcast.com to share YOUR “Vent of the Week” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.
Connect with Us!
Follow the show on social media @eventaboutit
Work with Megan Martin https://msquareddynamics.com/
Connect with the Guest https://www.linkedin.com/in/carlyheideger/