From translating data into decisions to treating annual conferences like mini organizations, this episode is packed with real-world lessons every planner should hear.
You will learn why forecasting trends matters more than recycling playbooks, how to turn audience behavior into strategic insight, and what ROI really looks like when your board is watching.
And yes—Johnnie spills on the infamous “symposium by candlelight” story and why handing out 10,000 tablets may not have been the best long-term plan.
What You’ll Learn in This Episode:
-How to translate event data into strategic decision-making
-Why annual conferences should function like mini organizations
-The role of trend forecasting and audience behavior in future-proofing -events
-How to balance ROI-driven decisions with boardroom politics
-Stories from real-life event chaos—including one symposium that went dark
About the Guest:
Johnnie White is the CEO of the American Association of Clinical Endocrinology, with more than 30 years in leadership and management roles across associations. He has served as PCMA Board Chair, is a board member of ASAE, and has taught at Georgetown University and Northern Virginia Community College.
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Connect with Megan HERE:
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Connect with Johnnie HERE:
https://www.linkedin.com/in/johnniewhiteceo/