Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and host of multiple industry-leading podcasts, recently appointed as Vice President of Go-to-Market at Voxo Event AI where he’s excited to lead the charge in integrating AI-driven conversational intelligence into event technology.
They explore Will’s decision to take a hiatus from his role at Visible, the major revenue wins he celebrated, and why he’s going back to his roots as a DJ—with fresh merch in tow. Megan and Will also unpack how AI is transforming event planning, why creativity still reigns supreme, and how to stay energized through change.
Plus, you don’t want to miss the three must-listen segments that bring this episode to life:
Scratch or Scam – where Will gives his hot takes on trending event concepts and tech.
Vent of the Week – where Megan and Will get real about marketing challenges in the event world.
Event About It – where Will shares a wild, unforgettable story from his event career.
What You’ll Learn:
How to embrace AI as a tool, not a threat
Why humor and fun matter more than ever in events
How entrepreneurship is a journey of constant evolution
Creative ways to rebrand, reset, and rediscover your passion
Why collaboration and community are key to long-term success
Whether you’re deep in the event game or just looking for inspiration to shake things up, this episode is a can’t-miss.
Tune in, take notes, and don’t forget to laugh along the way.
Connect with Will
https://willcurran.com/
Hyper Space Light Cube
https://hyperspacelight.com/
Watch Dancing Cows
https://www.youtube.com/watch?v=FavUpD_IjVY
Connect with Megan
https://msquareddynamics.com/
Enjoyed the episode? We want to hear from you!
Head over to eventaboutitpodcast.com to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.
While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:
The Event About It After Show where Megan and her guests dive deep into their expertise to share with you.
Behind-the-scenes insights and extended conversations with episode guests.
Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.
Subscribe, leave a review, and share this episode with your fellow event enthusiasts.
Related Videos
06 What Do You Do When Your Client Shows Up Nude at 2am? with Julie Mullins
If you've ever booked a city-wide, dodged political landmines, and still closed the deal, this one’s for you. This week, Megan sits down with Julie Mullins, a 35-year hospitality veteran who’s led high-stakes sales in major metros like Chicago and now serves as Executive Director of Explore Whitefis...
05 Is Your Event Strategy Built for Humans or Just Your Dashboard? with Ashley Faus
If you think lifecycle marketing ends after your event wrap-up email—you’re doing it wrong. This week, Megan is joined by Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of Human-Centered Marketing, to explore how events power long-term strategy and trust-driven campaigns....
04 Can You Survive a Keynote After a Hot Wing Meltdown? with Jay Schwedelson
Are you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning? It’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI. Our guest, Jay Schwedelson, has te...