As the host of Events: Demystified Podcast and Senior Manager of Strategic Partnerships, Event Technology & AI at M&IW, she’s shaping the future of how AI enhances event personalization, strategy, and revenue growth.
Anca is also the founder of Tree-Fan Events, a woman-owned production company specializing in AI-driven event solutions for live, virtual, and hybrid experiences.
In this conversation, she shares:
Her journey as an entrepreneur and why she started her own production company.
Practical advice for those looking to launch their own business in the events industry.
The transition from entrepreneurship to a corporate leadership role and what she’s learned along the way.
The biggest misconceptions about AI in events and how professionals can start integrating it without feeling overwhelmed.
Her favorite AI tools right now and how they can streamline event planning.
Her passion for fitness and biohacking, including how her FIT4EVENTS framework is helping event professionals stay mentally and physically sharp.
If you're looking for expert insights on AI, business growth, and wellness in events, this episode is packed with actionable takeaways.
Join the dynamic dialogue and get ready to level up with Anca Trifan!
Connect with Anca HERE
https://ancaplatontrifan.me/
Connect with Megan HERE
https://msquareddynamics.com/
As a member of The Squared Squad you can:
Submit questions for upcoming guests
Share your own Vent of the Week through the voicemail feature on the website
Behind-the-scenes blogs and insights from Megan Martin
Related Videos
06 AFTER SHOW Culture Over Profit, Always with Julie Mullins
You can’t buy authenticity and Julie Mullins is here to prove it. In this After Show, Megan and Julie dive into the sharp contrast between high-volume, group-heavy destinations like Chicago and small, leisure-first towns like Whitefish, Montana. They unpack how to preserve identity while growing eve...
05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus
The funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every confere...
04 AFTER SHOW Why Your Event Emails Aren’t Working (and How to Fix Them) with Jay Schwedelson
If you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay does...