If you've ever booked a city-wide, dodged political landmines, and still closed the deal, this one’s for you. This week, Megan sits down with Julie Mullins, a 35-year hospitality veteran who’s led high-stakes sales in major metros like Chicago and now serves as Executive Director of Explore Whitefish in Montana.

From navigating union drama to managing naked customers on a fam trip (yes, really), Julie shares her unforgettable stories and sharp insights from decades in the trenches of destination sales. Plus, we play Tourism Tinder where igloo bars are hot and mascot costumes are swept left.

About the Guest:Julie Mullins is the Executive Director of Explore Whitefish, owner of Zeal Destination Consulting, and former VP of Convention Sales for Choose Chicago. With 35 years in hospitality and a reputation for high-impact sales leadership, she brings both grit and grace to the conversation.

What You’ll Learn in This Episode:

What it’s really like to manage sales for a billion-dollar tourism economy
The pros and pitfalls of heavily unionized event cities like Chicago
Why pop-up experiences can work and when they’re just a gimmick
The importance of carving out time for yourself in a career that demands 24/7
Why managing tourism in small towns is more complex (and critical) than people think

Head to eventaboutitpodcast.com to submit your own wild event stories and join the Squared Squad for bonus content and behind-the-scenes access.

Connect with Julie HERE

https://www.linkedin.com/in/julesmullins/

Connect with Megan HERE

https://msquareddynamics.com/

GUESTS LIST

Will Curran

Anca Trifan

Rachel Kopczyk

Adam Saad

Jay Schwedelson

Ashley Faus