Why do CEOs keep asking for content that doesn’t work?
In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth.
This conversation reframes content not as a marketing output, but as a business decision—and challenges leaders to rethink how they evaluate success from events, campaigns, and marketing teams.
In this after show, we explore:
The most common mistake CEOs make with content strategy
Why “we need more content” is usually the wrong question
How leadership decisions shape event and marketing outcomes
What content is actually supposed to do for a growing business
How events, marketing, and growth get misaligned at the top
This after show is essential listening for CEOs, CMOs, event leaders, and marketers who are accountable for growth—not just activity.
👉 Follow Event About It for more episodes and after shows:Megan Martin, CMP — https://www.linkedin.com/in/meganmartincmp
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Connect with the Guest:
https://www.devinbramhall.com/