Ashley breaks down the difference between industry vs. user conferences, how to repurpose event content without boring your audience, and the unexpected details that make attendees feel seen, heard, and valued.
What You’ll Learn in This Episode:
The real difference between user and industry conferences (and why you need to know it)
How to repurpose event content for lasting impact—without overwhelming your audience
The right metrics to measure depending on your event’s purpose
Why little things—like carpet padding and protein—make a big human-centered difference
How your event strategy fits into the full customer lifecycle, not just the sales funnel
About the Guest:
Ashley Faus is the Head of Lifecycle Marketing Portfolio at Atlassian and the author of Human-Centered Marketing. She's known for connecting content, product, and demand gen strategies across every touchpoint—plus, she might just turn your next marketing framework into a musical.
Head to www.eventaboutitpodcast.com to share YOUR “Vent of the WeeK” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.
👉 Want to hear more from the guest? Tune into the “After Show” HERE www.eventaboutitpodcast.com
Connect with Ashley Faus
https://www.atlassian.com/blog/author/ashley-faus
Connect with Megan Martin
https://msquareddynamics.com/
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