Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the worldâs largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, heâs one of the most trusted voices in the email game.
Host Megan Martin dives into the myths, mistakes, and marketing moves that can make or break your next event campaign.
From laugh-out-loud flops to subject lines that crushed it, this convo covers the raw truth behind successful email marketing. Whether you're promoting your first event or managing thousands of attendees, youâll walk away with real strategies to cut through the noise and convert.
đ„What Youâll Learn:
How to write event emails that donât feel like just another promo, PLUS the one pre-show mistake almost everyone makes.
Why your subject line might be killing your campaign and what to do instead.
The right timing, tone, and segmentation strategies that drive real registration results.
What metrics truly matter (and which ones youâre obsessing over for no reason).
The doâs, donâts, and total cringe trends Jay says have no place in your next campaign.
This episode is your blueprint for more successful event emails, straight from the expert whoâs tested it all.
đ Donât forget to head over to eventaboutitpodcast.com to send us your vents and stories for a chance to be featured on a future episode.
đ§ While youâre there, join the Squared Squad for access to exclusive bonus content, guest interactions, and our After Show Episodes where we dive deep with our guests for actionable steps you can take after listening.
Until next time, keep growing, keep laughing, and keep eventing about it.
Connect with Jay Schwedelson
https://jayschwedelson.com/
Guru Conference
https://guruconference.com/
Connect with Megan Martin
https://msquareddynamics.com/
Related Videos
06 AFTER SHOW Culture Over Profit, Always with Julie Mullins
You canât buy authenticity and Julie Mullins is here to prove it. In this After Show, Megan and Julie dive into the sharp contrast between high-volume, group-heavy destinations like Chicago and small, leisure-first towns like Whitefish, Montana. They unpack how to preserve identity while growing eve...
05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus
The funnel is dead, MQLs are out, and your networking events arenât as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every confere...
03 AFTER SHOW: Booth Wins for Exhibitors & Smarter Sponsorships: What Event Planners Need to Hear
Welcome to the Dynamic Dialogue After Show, where the real tea gets spilled! Host Megan Martin is back with entrepreneur and tech guru Adam Saad for an unfiltered, no-holds-barred conversation you didnât know you needed. Adam left the corporate grind at Salesforce to build his own ârocket shipâ, and...