The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel.
This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event strategy problems nobody in the industry is naming out loud, and the curiosity question that breaks each one open.
If you're building an event-led growth strategy, leading a marketing team, or running B2B events that need to drive measurable pipeline, this is the diagnostic you didn't know you needed.
What You'll Learn
Why "the biggest threat to your event isn't failure. It's the success you stopped questioning."
The one question that turns flat sponsor renewals into new logo growth
Why an attendee NPS of 72 every single year isn't a win, it's a warning sign
How to design a day-three draw before you lose the room
Why a 4.5-out-of-5 session score is the worst feedback you can get
What Snoop Dogg's business model teaches the events industry about staying relevant decade after decade
About Diana Kander
Diana Kander is a New York Times bestselling author of All In Startup and The Curiosity Muscle, with her new book Get Curious and Grow available now. She came to the U.S. as a refugee from the Soviet Union at age eight, became a Georgetown-trained attorney, founded around ten companies, served as a senior fellow at the Kauffman Foundation, and is one of the most-booked innovation and curiosity keynote speakers in the country.
Connect with Diana:
Website: dianakander.com
LinkedIn: https://www.linkedin.com/in/dianakander/
Instagram: @dianakander
About Your Host
Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers.
Connect with Megan and M Squared Dynamics:
Podcast: EventAboutItPodcast.com
Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup
Consulting and strategy: msquareddynamics.com
LinkedIn: https://www.linkedin.com/in/meganmartincmp/
Instagram: @m2dynamics and @eventaboutit
TikTok: @eventaboutit
Keep the Conversation Going
Subscribe to Event About It so the Aftershow lands in your feed the second it drops. Diana and Megan go deeper on why innovation isn't invention, the curiosity practice every leadership team should install tomorrow, and the three questions to actually ask the people who didn't come to your last event.
Send this episode to the marketer, sales leader, or event strategist who keeps telling you their last event "went great."